Loved by patients, trusted by opticians.
Bird Eyewear is the UK's leading sustainable eyewear brand, and the highest-scoring B Corp in the global eyewear industry. Founded by three brothers, Bird frames are multi award-winning, including Frame of the Year at the Optician Awards.

Built to last.
Not for landfill.
We’re not a fast fashion brand so we don’t chase trends that are here today, gone to landfill tomorrow. Expect to see our best sellers stick around a while, they’re built to.
"The service is fantastic, my favourite people to deal with - hence the constant reorders that I don't do with many other ranges. "
- Andrew Carlin, Ferrier & MacKinnon Optometrists
Think forward. You’ll never look back.
Join our growing network of opticians who are attracting new customers and enjoying the VIP customer service and support we’re known for.